The success of organizational objectives lies on many functions. Conceptualization, Creation and Implementation of marketing plans and strategies is the base of the Marketing function. Missing links in any activity/process can lead to disaster. Anticipating such lacunae and filling the gaps could help organization(s) achieve their business development goals. The areas where SOLUTIONS, Pune can provide a range of holistic marketing and business solutions are listed in brief.
Market Research: Identifying the need, formulating the instruments for research, implementing and supervising field research as well as analysis of results.
Marketing Strategies: Effective strategies are devised after conducting extensive background research on the client’s industry, target audience and competition. The solutions offered are feasible, scalable and result-oriented, while keeping in mind the enterprise’s resource crunch.
Marketing Plan: Based on an understanding of the situational needs and strategies devised, short-term and long-term plans are formulated. To achieve business success, implementation of these plans is also facilitated.
Concept and Design of Marketing Collaterals: Innovative and unique concepts as well as designs for Logo, Business Stationery, Website, Corporate Profile, Corporate Presentation, Brochures, Mailers, Advertisements, Pamphlets, Product Packaging, Product Manuals and much more.
Copywriting/Content Development: In-house strength lies in not only conceptualizing and designing marketing collaterals but also in developing the content for the same. Care is taken to ensure that the content is written keeping in mind the marketing objectives. Every attempt is made to highlight the unique brand values and organizational strengths. Most importantly, it is always ensured that the content is unique and free of plagiarism.
Printing: Besides concept, content and design of any marketing collateral, clients are offered the facility of further value-addition by delivery of quality prints in various print formats, sizes and quantity.
Product Sourcing: In case of any overseas sourcing / import needs, one-point interface and co-ordination between client, product manufacturers, as well as logistics providers is done to ensure smooth delivery of consignments to client’s warehouse. Researching product manufacturers, negotiating terms of contract and product specifications form part of the coordination and sourcing process.
Product Development and Launch: Analyzing demand, modifying existing product, providing guidelines and supporting in its launch through events and media promotions.
Promotions: Creation of advertisements, media write-ups, and sales promotion offers that communicate the brand values effectively to the target audience.
Direct Marketing: Creating communication mailers and delivering messages through both print and online media. This is coupled with initiating effective steps to identify, acquire, utilize and maintain databases for various marketing initiatives.
Trade Events Management: One-stop management of event that includes designing and installation of the event set-up, sourcing and training of volunteers, as well as representing the client during the event/exhibition, generating leads database, leads follow-up and conversion.
Brand Development: Various Branding initiatives can be undertaken to position the brand as well as create a favorable brand image and perception, which would aid the long-term business development goals of the organization.
Client Relationship Management: Fostering long-term client relationships ensures client satisfaction and retention for future business development. Client retention services such as Customer Loyalty Programs are designed and implemented to achieve this objective.
