| What Should You Keep In Mind? |
|
|
- Marketing is about identifying demand and supplying products to fulfill this demand thereby leading to customer delight and satisfaction.
- Majority of your business comes from repeat buys. Hence, don’t forget to nurture your old clients in pursuit of new ones.
- If you are looking to expand & grow professionally, take the help of specialists from diverse fields since your understanding & insights may be limited.
- If you desire to charge high professional price for your products/services, seek the help of professionals to aid you in creating and managing your brand identity in the market.
- Always be consistent in all your communication materials since that is what sets you apart / distinguishes you from your competitors and also aids in brand recall by your prospects.
- Branding is all about creating an image of your organization in the market through audios, videos, write-ups and visual aids.
- It is prudent to develop a good and professional creative sine a below-average creative that compromises on quality and cost will ultimately tarnish your brand image.
- Before devising any sales or marketing plan, it is very important to understand your target market.
- Always ensure to keep your communication message consistent, clear and concise in all your business letters, mailers, advertisements etc.
- Never forget to take feedback from your sales force.
- Always keep your sales team motivated and equip them with a complete sales kit.
- Training should be a frequent activity rather than an occasional one.
- Never give false commitments to your client as the long-term association with any client is based purely on trust.
- Keep your workforce motivated and nurture a feeling of belonging in them. It is your human resources who will either make or break your organization.
Copyright (c) SOLUTIONS 2012. All Rights Reserved
